Promote, promote, promote.
A big mistake eBook publishers do is fail to promote their eBook’s online on all possible helpful platforms. They believe that simply putting up the book for sale does the trick. Truth is, a lot of people do not even know they are interested in purchasing eBooks until the idea is presented to them. This means they are unlikely to visit the very websites you have your book up for sale one. Connect with these potential readers over social media. This is cost-effective and helps you reach out to a larger potential audience. Moreover, your social media presence means you remain in people’s minds, increasing the possibility of them purchasing your eBook if they come across it.